Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us. Join us on our journey, creating extraordinary travel experiences for all.

Sustainability has always been at the heart of what we do, as has the ethos of continual improvement. A trusted brand – B Corp certified and a Feefo Platinum Service Award holder, we pride ourselves on doing the right thing, by our people, our customers, and the planet. In a complicated world that's full of potential, we strive to be better than yesterday.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Toronto with 2 days per week in the office. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: $80,000 p.a. + bonus

Fixed term contract for 16 months

About the role:

This maternity cover contract is ideal for someone who thrives at the intersection of performance marketing and analytics and is excited to take ownership of regional strategy while working closely with our global teams. You will play a key role in driving online visibility, traffic, and conversions across the USA and Canada. With a strong focus on SEO, GEO, and PPC, you will lead the execution and optimization of campaigns from a North American perspective, ensuring they are tailored to our regional audiences while remaining aligned with global brand and performance standards.

You’ll also play a key role in shaping content opportunities alongside our copywriter, bringing forward creative, insight-led ideas that help our brand stand out in a competitive landscape. Beyond execution, you will think beyond the brief to identify new angles, content opportunities, and campaign ideas that connect with our audience in meaningful and distinctive ways. Key responsibilities:

• Paid campaign execution: Plan, build, and optimize PPC campaigns across platforms including Google Ads and paid social, ensuring campaigns are aligned with regional objectives and performance targets.

• SEO and content strategy: Identify keyword opportunities and collaborate with the content team to develop high-performing content that drives organic traffic and engagement.

• Market localization: Adapt campaigns and content to resonate with North American audiences, ensuring relevance across both US and Canadian markets while staying aligned with global brand guidelines.

• A/B testing and optimization: Continuously test ad creative, landing pages, and targeting strategies to improve performance and maximize return on investment.

• Tracking and attribution: Own and refine tracking implementation through Google Tag Manager, ensuring accurate data capture, attribution, and reporting across all digital channels.

• Content and creative collaboration: Work closely with internal teams and external partners to bring campaigns to life, contributing ideas that elevate performance and stand out from the crowd.

Am I the right person?  It is essential that your application to demonstrates:

• You are a data-driven marketer with a strong analytical mindset, comfortable interpreting performance data and turning insights into action.

• You have hands-on experience managing and optimizing PPC campaigns, with a solid understanding of keyword strategy, bidding, and performance drivers.

• You are knowledgeable in SEO and content strategy, with the ability to identify opportunities and collaborate effectively with copywriters to create content that performs.

• You are a proactive problem-solver who enjoys testing, learning, and continuously improving campaign performance.

• You are a creative thinker who brings forward new ideas and approaches and can translate insights into compelling campaigns that stand out in a competitive market.

• You are a collaborative and proactive team player who communicates effectively and builds strong working relationships across teams, departments, and time zones.

• You are familiar with the US and Canadian consumer markets, with an understanding of how to tailor digital strategies to this audience.

We aim to be better than yesterday and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Explore is part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.